Outerknown is a sustainable menswear and lifestyle label at the Malibu Country Mart, co-founded by surfing legend Kelly Slater with a mission built around organic and recycled materials, fair-labor production, and durable, ocean-minded design. Its Malibu shop offers relaxed, well-made basics — from its signature blanket shirts to swim and everyday wear — for shoppers who want style with an environmental conscience, a natural fit for a surf-town clientele.
